Course Description

Analysis of customer behavior using Python is a self-paced online course of the FORTHEM Digital Academy, prepared by the University of Opole. Working with one realistic e-commerce dataset, you learn to clean transaction data with pandas, explore sales and build customer measures, such as RFM. Later modules cover retention, products bought together, customer segmentation with k-means and churn prediction. The course ends with a business recommendation. Each module includes reading, completing the exercises, and passing the tests; ready-to-run Jupyter notebooks are attached for self-verification purposes. You need basic programming skills and basic statistics. Passing all ten module quizzes (at least 50% each) earns the certificate and the course badge.